What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends 2025 Stockholm Junior Water Prize ceremony

Aug 26, 2025

Crown Princess Victoria attends 2025 Stockholm Junior Water Prize ceremony

Aug 26, 2025

Aug 26, 2025

Latest Find

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Susan Szatmary Mini Pyramides Bag in Grey with Studs

Crown Princess Victoria, Bags

Susan Szatmary Mini Pyramides Bag in Grey with Studs

Crown Princess Victoria, Bags

Crown Princess Victoria, Bags

All by Samantha Salazar

Aug 1
Aug 1 Crown Princess Marie Chantal Celebrates Crown Prince Pavlos' 50th Birthday and Princess Maria-Olympia's 21st Birthday

Samantha Salazar

CP Marie Chantal

Dec 26
Dec 26 Outfits at Her Majesty's Annual Pre-Christmas Luncheon at Buckingham Palace

Samantha Salazar

Duchess of Cambridge, Meghan Markle