How Much is it All Worth?! 2024
NOTE: This is a constantly updating post and subject to change as pieces are identified.
As is becoming our annual tradition, Heaven and I have sat down with our notes, spreadsheets, and calculators to bring you a comprehensive look at the value of the new clothing of 20 different royal ladies from around the world. We have done this since 2017 at UFO No More in an effort to provide a more comprehensive look into the statistics side of things that come with Royal Fashion Watching.
When we calculate costs we break down the numbers into 3 categories:
Pieces that remain UFO (Unidentified Fashion Objects)
Pieces that are identified and costs can be found
Pieces where the designer is known but the design is custom or a price us unknown
In very few instances, we will estimate a price of an article of clothing. This occurs when the piece is similar to a “base model” being sold and there are minor details changed (color, neckline, slits, etc).
Now onto the data! In total, these 20 royal ladies debuted clothing retailing over 2,009,444.94 € during 2024 on clothing and accessories. This 2,009,444.94 € takes into account the 1,488 pieces which were identified with costs or had costs estimated. Excluded from this tally were 454 pieces where the pieces remain UFO or are custom pieces. This year we saw 1,942 new pieces debuted and the amazing network of royal watchers managed to identify 90% of those new pieces.
We acknowledge that some of these tallies could be higher because a royal has more pieces identified than others - which is why we include the average price-per-piece graphic for you below. These numbers are calculated by dividing the cost of pieces we have prices for by the number of pieces we have prices for (Example: Even though Crown Princess Victoria of Sweden had 109 new pieces, we divided her total amount by 82 because that was how many pieces we had prices for). This gives us a better idea of her spending habits and trends.
Number of New Pieces: 139
Number of Pieces Unidentified: 16
Average Price-per-Piece: 3,655.55 €
Grand Total: 354,588.15 €
Number of New Pieces: 61
Number of Pieces Unidentified: 1
Average Price-per-Piece: 1,560.52 €
Grand Total: 81,147.11 €
Number of New Pieces: 193
Number of Pieces Unidentified: 23
Average Price-per-Piece: 1,218.24 €
Grand Total: 175,426.82 €
Number of New Pieces: 109
Number of Pieces Unidentified: 5
Average Price-per-Piece: 1,687.26 €
Grand Total: 163,664.51 €
Number of New Pieces: 109
Number of Pieces Unidentified: 0
Average Price-per-Piece: 1,267.17 €
Grand Total: 127,984.04 €
6. Duchess of Sussex
Number of New Pieces: 116
Number of Pieces Unidentified: 3
Average Price-per-Piece: 1,179.37 €
Grand Total: 122,654.98 €
7. Princess Sofia
Number of New Pieces: 102
Number of Pieces Unidentified: 5
Average Price-per-Piece: 1,440.62 €
Grand Total: 122,452.30 €
8. Crown Princess Marie-Chantal
Number of New Pieces: 55
Number of Pieces Unidentified: 3
Average Price-per-Piece: 2,343.93 €
Grand Total: 117,196.38 €
9. Crown Princess Victoria
Number of New Pieces: 109
Number of Pieces Unidentified: 14
Average Price-per-Piece: 996.55 €
Grand Total: 81,717.26 €
10. Queen Mary
Number of New Pieces: 126
Number of Pieces Unidentified: 16
Average Price-per-Piece: 785.33 €
Grand Total: 69,108.76 €
11. Queen Mathilde
Number of New Pieces: 111
Number of Pieces Unidentified: 7
Average Price-per-Piece: 1,133.85€
Grand Total: 65,76329 €
12. Queen Maxima
Number of New Pieces: 102
Number of Pieces Unidentified: 5
Average Price-per-Piece: 904.94 €
Grand Total: 59,726.29 €
13. Queen Letizia
Number of New Pieces: 196
Number of Pieces Unidentified: 13
Average Price-per-Piece: 384.20 €
Grand Total: 56,093.09 €
14. Crown Princess Mette-Marit
Number of New Pieces: 60
Number of Pieces Unidentified: 14
Average Price-per-Piece: 1,241.54 €
Grand Total: 53,386.12 €
15. Princess Beatrice
Number of New Pieces: 68
Number of Pieces Unidentified: 11
Average Price-per-Piece: 795.48 €
Grand Total: 53,297.32 €
16. Hereditary Grand Duchess Stéphanie
Number of New Pieces: 114
Number of Pieces Unidentified: 36
Average Price-per-Piece: 618.73 €
Grand Total: 45,167.19 €
17. Princess Madeleine
Number of New Pieces: 58
Number of Pieces Unidentified: 9
Average Price-per-Piece: 829.66 €
Grand Total: 38,164.16 €
18. Princess Eugenie
Number of New Pieces: 39
Number of Pieces Unidentified: 4
Average Price-per-Piece: 870.24 €
Grand Total: 33,069.19 €
19. Princess of Wales
Number of New Pieces: 16
Number of Pieces Unidentified: 1
Average Price-per-Piece: 1,179.78 €
Grand Total: 12,977.59 €
20. Princess Marie
Number of New Pieces: 21
Number of Pieces Unidentified: 2
Average Price-per-Piece: 614.05 €
Grand Total: 10,438.88 €
In summary, the standings from 2024 are:
Princess Charlene of Monaco
Princess Maria-Olympia of Greece
Grand Duchess Maria Teresa of Luxembourg
Duchess of Edinburgh
Zara Tindall
Duchess of Sussex
Princess Sofia of Sweden
Crown Princess Marie-Chantal of Greece
Crown Princess Victoria of Sweden
Queen Mary of Denmark
Queen Mathilde of Belgium
Queen Maxima of the Netherlands
Queen Letizia of Spain
Crown Princess Mette-Marit of Norway
Princess Beatrice of York
Hereditary Grand Duchess Stéphanie of Luxembourg
Princess Madeleine of Sweden
Princess Eugenie of York
Princess of Wales
Princess Marie of Denmark
Did any of these numbers surprise you? Leave a comment and let us know!
**At face value our calculations are what the royal’s clothes are worth, and in theory, what they would cost for you or I to buy. However, we are not saying that these calculations are what the royals ladies specifically spent, as we cannot verify that. We fully recognize that royals may receive discounts, shop sales, loan/borrow, or be gifted some of these pieces. However, in order to stay objective, we made the decision to only use the full retail value of the pieces so that we do not show bias. These numbers should be viewed as the retail cost of their new pieces, rather than the exact number they personally spent.**
Check out our Complete Series of “How Much is it All Worth” posts from the past 6 years below!
