What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Maxima attends INSEAD Alumni Forum Europe 2025

Apr 4, 2025

Queen Maxima attends INSEAD Alumni Forum Europe 2025

Apr 4, 2025

Apr 4, 2025

Latest Find

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Prada Re-Edition 2005 Re-Nylon Bag in Brandy

Countess of Wessex, Bags

Prada Re-Edition 2005 Re-Nylon Bag in Brandy

Countess of Wessex, Bags

Countess of Wessex, Bags

All tagged H&M

H&M Girls Daisy-Print Top

Mar 17

Mar 17 H&M Girls Daisy-Print Top

Princess Leonore, Princess Adrienne, Tops

H&M Coat with Fur Collar

Mar 15

Mar 15 H&M Coat with Fur Collar

Princess Estelle, Outerwear

H&M Patterned Cardigan

Feb 13

Feb 13 H&M Patterned Cardigan

Queen Silvia, Outerwear

H&M x SWE Knit Pullover

Feb 13

Feb 13 H&M x SWE Knit Pullover

Queen Silvia, Tops

H&M Printed Sleeveless Top

Feb 11

Feb 11 H&M Printed Sleeveless Top

Princess Eugenie, Tops

H&M Conscious Collection Bell Sleeves Dress

Jan 28

Jan 28 H&M Conscious Collection Bell Sleeves Dress

Crown Princess Mette Marit, Dresses

H&M Slit-front Sequined Skirt

Dec 20

Dec 20 H&M Slit-front Sequined Skirt

Crown Princess Victoria, Bottoms

H&M 3/4-sleeve Sequins Top

Dec 20

Dec 20 H&M 3/4-sleeve Sequins Top

Crown Princess Victoria, Tops

H&M Christmas Earrings

Dec 18

Dec 18 H&M Christmas Earrings

Queen Silvia, Accessories, Earrings

H&M Broderie Anglaise Top

Dec 10

Dec 10 H&M Broderie Anglaise Top

Crown Princess Victoria, Tops

H&M Ballet Flats in Gold

Dec 4

Dec 4 H&M Ballet Flats in Gold

Shoes, Princess Adrienne

H&M x Richard Allan Airy Blouse

Dec 2

Dec 2 H&M x Richard Allan Airy Blouse

Princess Laurentien, Tops

H&M x Richard Allan Wide-leg Pants

Dec 2

Dec 2 H&M x Richard Allan Wide-leg Pants

Princess Laurentien, Bottoms

Balmain x H&M Velvet Blazer

Nov 30

Nov 30 Balmain x H&M Velvet Blazer

Princess Madeleine, Outerwear

H&M Sequin Linen-Blend Midi Dress

Nov 29

Nov 29 H&M Sequin Linen-Blend Midi Dress

Crown Princess Victoria, Dresses

H&M Chiffon Floral Blouse

Nov 26

Nov 26 H&M Chiffon Floral Blouse

Princess Laurentien, Tops

H&M Wool-Blend Cape

Nov 1

Nov 1 H&M Wool-Blend Cape

Crown Princess Mette Marit, Outerwear

H&M Gathered Dress

Oct 19

Oct 19 H&M Gathered Dress

Princess Leonor, Dresses

H&M Kids Glitter Velcro Lace-Up Trainers

Oct 8

Oct 8 H&M Kids Glitter Velcro Lace-Up Trainers

Mia Tindall, Shoes

H&M Knit Cotton Sweater

Sep 23

Sep 23 H&M Knit Cotton Sweater

Prince Julian, Tops