What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Nigeria - Day 2

Apr 7, 2025

Crown Princess Victoria visits Nigeria - Day 2

Apr 7, 2025

Apr 7, 2025

Latest Find

Featured

Franky Amsterdam Bella Hoops

Princess Catharina-Amalia, Accessories, Earrings

Franky Amsterdam Bella Hoops

Princess Catharina-Amalia, Accessories, Earrings

Princess Catharina-Amalia, Accessories, Earrings

All tagged The Fold London

The Fold Finchley Coat in Dark Green

Feb 24

Feb 24 The Fold Finchley Coat in Dark Green

Crown Princess Mary, Outerwear

The Fold Bowery Blouse

Jan 12

Jan 12 The Fold Bowery Blouse

Crown Princess Mary, Tops, Crown Princess Mette Marit

The Fold Britten Belt in Navy

Jan 1

Jan 1 The Fold Britten Belt in Navy

Zara Phillips, Accessories

The Fold Finchley Coat in Indigo Herringbone Wool

Jan 1

Jan 1 The Fold Finchley Coat in Indigo Herringbone Wool

Zara Phillips, Outerwear

The Fold Almeida Jacket in Khaki

Sep 13

Sep 13 The Fold Almeida Jacket in Khaki

Princess Beatrice, Outerwear

The Fold Milano 80 Shoes in Black Suede

Mar 10

Mar 10 The Fold Milano 80 Shoes in Black Suede

Autumn Phillips, Shoes

The Fold Finchley Coat in Camel

Dec 25

Dec 25 The Fold Finchley Coat in Camel

Princess Beatrice, Outerwear

The Fold Camelot Dress in White Tweed

Sep 30

Sep 30 The Fold Camelot Dress in White Tweed

Princess Beatrice, Dresses

The Fold Camelot Dress in Blush Pink

Sep 29

Sep 29 The Fold Camelot Dress in Blush Pink

Crown Princess Victoria, Dresses, Princess Beatrice

The Fold Somerby Dress in Navy

Sep 23

Sep 23 The Fold Somerby Dress in Navy

Princess Beatrice, Dresses

The Fold Almeida Jacket in White Crepe

Sep 16

Sep 16 The Fold Almeida Jacket in White Crepe

Princess Beatrice, Outerwear, Zara Phillips

The Fold Chiltern Cape

Aug 9

Aug 9 The Fold Chiltern Cape

Princess Beatrice, Outerwear

The Fold Eaton Dress

Jul 2

Jul 2 The Fold Eaton Dress

Duchess of Cambridge, Dresses