What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Crown Princess Couple attend the Swedish Academy's festive gathering

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Queen Silvia, Outerwear

Natan Printed Blazer

Queen Silvia, Outerwear

Jul 17

Jul 17 Whiteley Maddox OCH015 Hat

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Princess Sofia, Hats

Whiteley Maddox OCH015 Hat

Black hat with looping statement bow trimmed in white

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Worn by Princess Sofia on:

14 July 2017

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Dec 23, 2024

Natan Printed Blazer

Dec 23, 2024

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Jul 17 Whiteley Maddox OCH015 Hat

Whiteley Maddox OCH015 Hat

Worn by Princess Sofia on:

Recently Added!

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Jul 17 Whiteley Maddox OCH015 Hat

Whiteley Maddox OCH015 Hat

Worn by Princess Sofia on:

Jul 17 Zara Floral Printed Midi Dress in Green

Jul 17 In2Design Sofie Clasp Necklace

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