What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Crown Princess Couple attend the Swedish Academy's festive gathering

Dec 21, 2024

King Carl Gustaf and Crown Princess Couple attend the Swedish Academy's festive gathering

Dec 21, 2024

Dec 21, 2024

Latest Find

Featured

Scapa Aria Jumper

HGD Stéphanie, Tops

Scapa Aria Jumper

HGD Stéphanie, Tops

HGD Stéphanie, Tops

All tagged H&M

H&M Kids Lace-Up Boots

Dec 16

Dec 16 H&M Kids Lace-Up Boots

Princess Adrienne, Shoes

H&M Lightweight Outdoor Jacket

Nov 16

Nov 16 H&M Lightweight Outdoor Jacket

Princess Marie, Outerwear

H&M Imitation Suede Trenchcoat in Dark Beige

Sep 28

Sep 28 H&M Imitation Suede Trenchcoat in Dark Beige

Princess Beatrice, Outerwear

H&M Divided Platform Canvas Trainers

Sep 21

Sep 21 H&M Divided Platform Canvas Trainers

Princess Sofia, Shoes

H&M Trainers with Velcro

Sep 21

Sep 21 H&M Trainers with Velcro

Prince Alexander, Shoes

H&M Padded Trainers

Sep 21

Sep 21 H&M Padded Trainers

Prince Gabriel, Shoes

H&M Sleeveless Casual Dress

Sep 14

Sep 14 H&M Sleeveless Casual Dress

Princess Eugenie, Dresses

H&M Balloon-Sleeve Blouse

Sep 14

Sep 14 H&M Balloon-Sleeve Blouse

Princess Laurentien, Tops

H&M Denim Shirt Dress

Sep 10

Sep 10 H&M Denim Shirt Dress

Duchess of Cambridge, Dresses

H&M Hole-Knit Open-Backed Sweater

Jul 19

Jul 19 H&M Hole-Knit Open-Backed Sweater

Princess Josephine, Tops

H&M Scallop-edged Ballet Pumps in Old Rose

Jul 14

Jul 14 H&M Scallop-edged Ballet Pumps in Old Rose

Princess Estelle, Shoes

H&M Girls Bow T-Strap Sandals in Light Blue

Jul 14

Jul 14 H&M Girls Bow T-Strap Sandals in Light Blue

Princess Leonore, Shoes

H&M Tie-Belt Shirt Dress in White/Blue Floral

Jul 9

Jul 9 H&M Tie-Belt Shirt Dress in White/Blue Floral

Marie Ducruet, Dresses

H&M Kids Trainers in White/Navy Blue

Jul 5

Jul 5 H&M Kids Trainers in White/Navy Blue

Prince Charles, Shoes

H&M Crocodile-Print Leather Slip-On Trainers

Jun 22

Jun 22 H&M Crocodile-Print Leather Slip-On Trainers

Princess Beatrice, Shoes

H&M Plissé Dress in Cream/Black Patterned

May 24

May 24 H&M Plissé Dress in Cream/Black Patterned

Marie Ducruet, Dresses

H&M Satin Maxi Skirt in Black

May 6

May 6 H&M Satin Maxi Skirt in Black

Princess Beatrice, Bottoms

H&M Girls Daisy-Print Top

Mar 17

Mar 17 H&M Girls Daisy-Print Top

Princess Leonore, Princess Adrienne, Tops

H&M Coat with Fur Collar

Mar 15

Mar 15 H&M Coat with Fur Collar

Princess Estelle, Outerwear

H&M Patterned Cardigan

Feb 13

Feb 13 H&M Patterned Cardigan

Queen Silvia, Outerwear