What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia visit the United Kingdom - Day 1

May 1, 2025

King Carl Gustaf and Queen Silvia visit the United Kingdom - Day 1

May 1, 2025

May 1, 2025

Latest Find

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Boden Broderie Frill Cotton Shirt

Duchess of Cambridge, Tops

Boden Broderie Frill Cotton Shirt

Duchess of Cambridge, Tops

Duchess of Cambridge, Tops

All tagged 5Oct15

Apr 30

Apr 30 Gant Red Coat

Crown Princess Victoria, Outerwear, Princess Sofia, Princess Estelle

LaDress Maria Dress in Cobalt

May 17

May 17 LaDress Maria Dress in Cobalt

Queen Maxima, Dresses

Zara Striped Top

Feb 17

Feb 17 Zara Striped Top

Princess Sofia, Tops

Mango Horn Earrings in Gold

Nov 14

Nov 14 Mango Horn Earrings in Gold

Queen Letizia, Accessories, Earrings

Lulu Guinness Sophie Fan Clutch

Nov 11

Nov 11 Lulu Guinness Sophie Fan Clutch

Countess of Wessex, Bags

Hugo Boss Taru Trousers in Black

Nov 3

Nov 3 Hugo Boss Taru Trousers in Black

Queen Letizia, Bottoms

Hugo Boss Fayna Cashmere Sweater in Black

Oct 30

Oct 30 Hugo Boss Fayna Cashmere Sweater in Black

Queen Letizia, Tops

Uterque Ethnic Stripe Jacket

Jul 10

Jul 10 Uterque Ethnic Stripe Jacket

Queen Letizia, Outerwear

Rikke Gudnitz Lace Peplum Gown in Blue

Mar 14

Mar 14 Rikke Gudnitz Lace Peplum Gown in Blue

Princess Marie, Gowns

Gant Kelly Boots

Dec 28

Dec 28 Gant Kelly Boots

Princess Sofia, Shoes

LK Bennett Harley Pumps in Black Suede

Nov 9

Nov 9 LK Bennett Harley Pumps in Black Suede

Countess of Wessex, Shoes

Engelbert Stockholm Creole Pavé Earrings

Jul 5

Jul 5 Engelbert Stockholm Creole Pavé Earrings

Princess Sofia, Accessories, Earrings