What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Crown Princess Couple attend the Swedish Academy's festive gathering

Dec 21, 2024

King Carl Gustaf and Crown Princess Couple attend the Swedish Academy's festive gathering

Dec 21, 2024

Dec 21, 2024

Latest Find

Featured

Bernadotte & Kylberg Wool Scarf in Black/Grey

Princess Sofia, Accessories

Bernadotte & Kylberg Wool Scarf in Black/Grey

Princess Sofia, Accessories

Princess Sofia, Accessories

All tagged 28May24-Math1

Olga Berg Zoey Faceted Clutch

Oct 5

Oct 5 Olga Berg Zoey Faceted Clutch

Queen Mathilde, Bags

Rolex Datejust Watch in Silver & Gold w Diamond Dial

Feb 9

Feb 9 Rolex Datejust Watch in Silver & Gold w Diamond Dial

Queen Mathilde, Accessories, Watches

Jimmy Choo Romy 100 Pumps in Navy Suede

Jun 26

Jun 26 Jimmy Choo Romy 100 Pumps in Navy Suede

Shoes, Princess Marie, Zara Phillips, Crown Princess Mary, Queen Mathilde, Princess Tatiana