What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Crown Princess Couple attend the Swedish Academy's festive gathering

Dec 21, 2024

King Carl Gustaf and Crown Princess Couple attend the Swedish Academy's festive gathering

Dec 21, 2024

Dec 21, 2024

Latest Find

Featured

Scapa Aria Jumper

HGD Stéphanie, Tops

Scapa Aria Jumper

HGD Stéphanie, Tops

HGD Stéphanie, Tops

All tagged 24Sept17

Max Mara Agadir Wool Collarless Coat

May 17

May 17 Max Mara Agadir Wool Collarless Coat

Crown Princess Mette Marit, Outerwear, Princess Ingrid-Alexandra

Nike Air Max 97 UL 17 Sneakers in Pink

Sep 8

Sep 8 Nike Air Max 97 UL 17 Sneakers in Pink

Shoes, Crown Princess Mette Marit

H&M Cotton Sweater and Pants

Apr 3

Apr 3 H&M Cotton Sweater and Pants

Prince Alexander, Tops