What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Crown Princess Couple attend the Swedish Academy's festive gathering

Dec 21, 2024

King Carl Gustaf and Crown Princess Couple attend the Swedish Academy's festive gathering

Dec 21, 2024

Dec 21, 2024

Latest Find

Featured

Bernadotte & Kylberg Wool Scarf in Black/Grey

Princess Sofia, Accessories

Bernadotte & Kylberg Wool Scarf in Black/Grey

Princess Sofia, Accessories

Princess Sofia, Accessories

All tagged 17Jun14

Nerida Fraiman Wendy Hat

Dec 22

Dec 22 Nerida Fraiman Wendy Hat

Princess Eugenie, Hats

Max Mara Studio Bray Dress Coat

Dec 22

Dec 22 Max Mara Studio Bray Dress Coat

Princess Eugenie, Outerwear

Jerome C. Rousseau Flicker Pumps in Floral Velvet

Dec 22

Dec 22 Jerome C. Rousseau Flicker Pumps in Floral Velvet

Princess Beatrice, Shoes

Suzannah BiBi Lace Dress

Dec 22

Dec 22 Suzannah BiBi Lace Dress

Princess Beatrice, Dresses

Philip Treacy Straw Curl Disc Hat

Nov 2

Nov 2 Philip Treacy Straw Curl Disc Hat

Zara Phillips, Hats

Massimo Dutti Strappy Wedge Sandals in Black

Sep 7

Sep 7 Massimo Dutti Strappy Wedge Sandals in Black

Princess Claire, Shoes

Diane von Furstenberg 440 Envelope Clutch in White

May 24

May 24 Diane von Furstenberg 440 Envelope Clutch in White

Zara Phillips, Bags

Sarah Cant Rubra Hat in Blue

Mar 9

Mar 9 Sarah Cant Rubra Hat in Blue

Princess Beatrice, Hats

Gucci T-Strap Pumps in Black Patent Leather

Mar 2

Mar 2 Gucci T-Strap Pumps in Black Patent Leather

Zara Phillips, Shoes

Rupert Sanderson Rococo Heels in Nude Patent Leather

Sep 13

Sep 13 Rupert Sanderson Rococo Heels in Nude Patent Leather

Princess Eugenie, Shoes

Orla Kiely Solid Silk Crepe Buckle Dress

Jun 26

Jun 26 Orla Kiely Solid Silk Crepe Buckle Dress

Dresses, Zara Phillips

Jimmy Choo Lela Sunglasses in Tortoise

Jun 21

Jun 21 Jimmy Choo Lela Sunglasses in Tortoise

Accessories, Zara Phillips, Sunglasses