What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Crown Princess Couple attend the Swedish Academy's festive gathering

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HGD Stéphanie, Tops

Scapa Aria Jumper

HGD Stéphanie, Tops

Dec 28

Dec 28 Issa Printed Bikini in White/Green

Polka Popp

Princess Beatrice, Tops, Bottoms

Issa Printed Bikini in White/Green

From the Resort 2010 collection.

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Worn by Princess Beatrice on:

11 July 2010

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Dec 22, 2024

Scapa Aria Jumper

Dec 22, 2024

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Dec 28 Issa Printed Bikini in White/Green

Issa Printed Bikini in White/Green

Worn by Princess Beatrice on:

Recently Added!

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Dec 28 Issa Printed Bikini in White/Green

Issa Printed Bikini in White/Green

Worn by Princess Beatrice on:

Dec 29 Diane von Furstenberg Tulipan Dress in Magenta

Dec 28 Erdem Margot Printed Dress

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