What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Crown Princess Couple attend the Swedish Academy's festive gathering

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Princess Isabella, Outerwear

Massimo Dutti Split Suede Leather Jacket

Princess Isabella, Outerwear

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Jul 2 Hugo Boss Printed Blouse

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Crown Princess Mary, Tops

Hugo Boss Printed Blouse

Checked button down blouse with smocked bottom and sleeve cuffs

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Worn by Crown Princess Mary on:

18 March 2008

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Dec 23, 2024

Massimo Dutti Split Suede Leather Jacket

Dec 23, 2024

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Jul 2 Hugo Boss Printed Blouse

Hugo Boss Printed Blouse

Worn by Crown Princess Mary on:

Recently Added!

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Jul 2 Hugo Boss Printed Blouse

Hugo Boss Printed Blouse

Worn by Crown Princess Mary on:

Jul 2 Drop of Mindfulness Yoko Top

Jul 2 Hugo Boss Leather Biker Jacket

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