What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Jan 11, 2025

King Felipe and Queen Letizia preside over farewell of the Training Ship “Juan Sebastián de Elcano”

Jan 11, 2025

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Zara Phillips, Accessories, Earrings

Laurence Coste Colette Earrings in Honey Gold

Zara Phillips, Accessories, Earrings

All in Princess Sofia

Jan 2
Jan 2 The total amount “spent” by the royal ladies on clothes in 2017

Brittani Barger

Crown Princess Mary, Crown Princess Mette-Mari, Crown Princess Victoria, Duchess of Cambridge, Princess Charlene, Princess Madeleine, Princess Marie, Princess Sofia, Queen Letizia, Queen Rania

Dec 11
Dec 11 Our favorites from the 2017 Nobels

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Crown Princess Victoria, Princess Madeleine, Queen Silvia, Princess Sofia

Sep 17
Sep 17 Princess Sofia at a 2017 Project Playground dinner

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Princess Sofia

Apr 4
Apr 4 Princess Sofia at the christening of Prince Nicolas

Brittani Barger

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Mar 2
Mar 2 Princess Sofia at Prince Oscar's christening

Brittani Barger

Princess Sofia

Dec 23
Dec 23 Sofia Hellqvist at her pre-wedding dinner

Brittani Barger

Princess Sofia

Dec 23

Dec 23 Our Highlights of 2016

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Crown Princess Mary, Crown Princess Mette-Mari, Crown Princess Victoria, Princess Charlene, Princess Madeleine, Princess Sofia, Queen Silvia, Princess Martha Louise

Dec 12
Dec 12 Princess Sofia Project Playground bracelet

Brittani Barger

Princess Sofia

Nov 22
Nov 22 Princess Sofia and Prince Carl Philip release photos of Prince Alexander ahead of christening

Brittani Barger

Princess Sofia

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Jan 2
Jan 2 The total amount “spent” by the royal ladies on clothes in 2017

Dec 11
Dec 11 Our favorites from the 2017 Nobels

Sep 17
Sep 17 Princess Sofia at a 2017 Project Playground dinner

Apr 4
Apr 4 Princess Sofia at the christening of Prince Nicolas

Mar 2
Mar 2 Princess Sofia at Prince Oscar's christening

Dec 23
Dec 23 Sofia Hellqvist at her pre-wedding dinner

Dec 23 Our Highlights of 2016

Dec 12
Dec 12 Princess Sofia Project Playground bracelet

Nov 22
Nov 22 Princess Sofia and Prince Carl Philip release photos of Prince Alexander ahead of christening

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